There may be a lot of challenges to moving your business into the digital world, but they are not insurmountable. The size of your business doesn’t even matter. What matters most is that you hold an open mind, commit to making the needed changes, and start incorporating the people and tools that can make it happen. Let’s look at some ways you can cope with the problems we looked at in Part 1 on the Challenges of Digital Marketing Transformation. …

The world around us is changing at an ever-increasing rate. Businesses who are not willing and able to keep up with those changes will die a slow and agonizing death. Look around you at the coffee shop, the bus stop, or the shopping mall. You will see the digital market in the hands of most of the people you observe. Don’t assume that every person on their phone is playing the latest brainless game. Many of those phone users are …