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There are certain times of the year that e-commerce stores are buzzing with holiday energy. Famously, what is known as “Black Friday” and “Cyber Monday” are characterized by consumers looking for quick buys and killer deals. Many may dart on to a page and grab a sale without even remembering what e-commerce business they visited. How can you develop life-long customers from one-time seasonal shoppers? There are several distinct steps that you can take to keep the energy alive with …

Sites still using the Magento 1 platform just got a serious wakeup call. Sansec recently reported the news that hundreds of Magento Stores were hacked last weekend. The early breach detection system by Sansec that monitors the e-commerce spaces for security threats detected 1904 Magento stores having a keylogger (skimmer) on their checkout pages. The attackers targeted the stores with Magecart skimmer to steal the card details of customers. It’s estimated that the private info of tens of thousands of …

The holiday season 2020 is around the corner, and it is predicted that 92% of people will shop online this holiday season. With customer retention being a primary goal of any business, this is the best time of the year to implement effective holiday marketing strategies that help you connect with your audience and create a lasting bond with your customers. Invest in Holiday Marketing Strategies for optimum results during holiday season Where Should You Focus Your Energy? Should you …

The two biggest reasons to stay up to date with Magento versions are security and user experience.  Every Magento release is intended to make your e-commerce more secure and perform better. Magento, an Adobe Company recently released version 2.4.0 of Magento Commerce and Magento Open Source. The new Magento 2.4.0 comes with over 100 new fixes to the core code, 30+ security enhancements, and by default enablement of Two-Factor Authentication in the Admin. Let’s have a look at the highlights of …

Today, a majority of online stores choose to go with a SaaS solution like BigCommerce. Also, B2B businesses prefer BigCommerce as their e-commerce platform because of its Quick website setup, fast launch Hassle-free maintenance Scalable framework Launched in 2016, Stencil is the latest framework of BigCommerce. It incorporates industry best practices in technology, design standards, and Search Engine Optimization. And if you haven’t upgraded your store to Stencil, you could be missing out on many benefits of the updated framework. …

The core functionality and the ecosystem that Magento offers are exceptional in the e-commerce world. No other e-commerce platform has such a big ecosystem for integrations and extensions like Magento, and this is one of the reasons for Magento’s massive popularity. However, one of the limitations of Magento that was creating troubles for brands and high-end retailers focused on content was its content management. Magento 1.x versions had limited content management capabilities and the WYSIWYG editor also didn’t allow full …

Many consumers eagerly await sales during the Easter weekend their Easter shopping. As a shop owner, Easter sales are a great way to maximize your revenue and gain new clients. As a trend from the last few years, a substantial group of Easter shoppers (over 40%) prefers online shopping to avoid crowds, hunt for bargains and gain general overall convenience. Marketplace projections like Statista project over US$18 billion for Easter sales; since these projections did not factor in Social Distancing …

Choosing between ready-made and custom-made theme for your Magento storefront is crucial, and it all depends on your needs. If you need a high-level customized website with complex product figurations and specific functionality, a custom-made theme is perfect for you. And, if you need something more standard for a business that has just taken off, a ready-made theme will be the choice for you. However, both custom-made and ready-made themes have pros and cons. Let’s dive deeper and take a …

Is Magento 1 Shutting Down? After over a decade of being up and running as one of the top e-commerce platforms on the web, Magento is finally making the bold transition to close its legacy commerce platform. Thousands of businesses and websites are going to be affected by this massive change as customers and users of the Magento 1 platform are being encouraged to make the transition to the brand new Magento 2 platform. So why is Magento 1 coming …

There may be a lot of challenges to moving your business into the digital world, but they are not insurmountable. The size of your business doesn’t even matter. What matters most is that you hold an open mind, commit to making the needed changes, and start incorporating the people and tools that can make it happen. Let’s look at some ways you can cope with the problems we looked at in Part 1 on the Challenges of Digital Marketing Transformation. …